Welcome to Better Product Information

Make Your Product Information Smarter

A Big Welcome to my site.  Do you produce product information catalogs, manuals or brochures for your own products or for someone else’s ?

I invite you to watch this short video about how to optimise your product information using some librarians tips to ensure your product marketing effort gives you payback.

 This can save you thousands and make you thousands of dollars.  Just US$37 for your brochures and  product information and all round communication information tips including how to send a professional email.

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10 Tips for Effective Business Cards and Business Card Size

Make Your Info Smarter business card frontEven with all our digital business tools, your business card, especially your business card size, is still a massively important marketing tool.

And often, when designing a card the first thing many people change is the business card size.

Apart from being able to hand it to someone, a very simple but very significant action, your business card is an understated, yet profound meaningful  gesture of goodwill. You can place them about, and leave them behind you in many circumstances….leave them to work for you in your absence.

Of course business cards have to be good looking and eye-catching, but don’t let the form overwhelm the function. I believe your business card size is very important.

You might be tempted to experiment with non- standard size business cards. But that might be a mistake.


the standard business card size is just one of those things that works better. After all, it is an established standard, and therefore your standard size business cards fit…..

  • wallets
  • desk accessories
  • business cards holders
  • catalog pockets

that many….yes many! people still have as an information resource.

Here’s some points I believe are vital to making  your business card work hard and be your business buddy.

  • Keep it close to the standard business card size.
  • Landscape format is better.
  • Make it easy to read everything on it.
  • Use both sides to promote yourself and your product.
  • Make it a Business (information) Card, not just a Name Card.
  • Always use it to define and explain what your business does.
  • Make it easy to write on. Not too glossy or coated.
  • Leave some space to make a note and personalize your card for a recipient.
  • Be generous with them. Don’t just staple one to a document.
  • Put more than in in your catalog.

You can find lots more ‘coal-face’ information marketing tips in my special

‘ Make Your Info Smarter’ guide.    Get your copy now.

It’s time to check that your Business Card is really your hard working and informative Business Card. It’s time to think about your business card size and also get the advantage of my all other business card and product marketing tips.

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Are Your Samples Really Working For You?

We all know that preparing product samples for your clients is time consuming.

And, we know too, that customers often want  samples instantly, or even yesterday!  Please resist the temptation to send them out or deliver them incomplete.

Always, always, always brand and name your product samples correctly with their model, range, color or any other product ID.  MOST IMPORTANTLY – ALWAYS BRAND THEM.

If you don’t identify them, once that initial, immediate rush is over, unless you collect them and then properly ID them…. samples are wasted.  People move on….and all your ‘service’ is lost unless you have branded and identified each and every one of your product samples and its components.

Just think about it,  a meeting today!  and suddenly the specifier decides, yes! we do need a sample.  You rush it over without branding it… good move… but a short term one.  Brand it and ID it and your product samples will stay working for you over and over again in the clients office for a long time.

There are many ways to make your product samples smart.  My Make Your Info Smarter guide gives you many smart ways to optimise  your product samples and all your communications and contacts with your clients.

   and optimise your product samples to make them  be your 24/7 saleperson inside your client office.

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Make Your Info Smarter -Your Business Cards and Product Information

Your business card is one of your salespeople. Give it lots of information to pass on.

Try to make every contact with your customer an informative and  professional one. It wont take much extra time, and …remember what your mother told you…do it once and do it right.

Is your business card  just a name card or a real smart communication device in the form of a business card?

If your business card has only your name and your company name on it. You are missing out on a huge opportunity to get peoples attention at the first chance. Your card should give as much information as possible about your business, and all the contact details should be on one side. Use the back of your business card as well.  This often wasted area gives space for your second tier sales pitch. And finally, make the type easy to read.

Particularly if your company name does not explain what your company does. For example,  if you are in the home technology field and your company name is … Technology Today.  You need to explain what that means on your business card. Is it technology for the office? for the car? for traffic lights, what?

Your business card should include an explanation of what your business is and what solution it will give.

Wendy Kerr. Director. Technology Today. Making Your Home Function with Intelligence and Ease…..or something like that.

As we now know, with google in our lives, keywords are king. In an ideal world you business name and your website etc would ideally  be a name that reflects and explains what your business is and what it does.

MYIS business card image front

Make yours a business card that leaves very few questions unanswered for the recipient. That way, when they look at it again they know exactly why they kept it.

       Get My Make Your Info Smarter Guide to find out how to optimise your Business Card and make it talk for you.

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Now there’s 22 ways to Make Your Info Smarter

Even more Information.

I have added another section to my Make Your Info Smarter guide.

It’s about email marketing.  How to send out an information email that your recipient is interested to open, because you have made a c0nnection straight away.

Everyone gets lots of emails everyday, if you don’t get your ID and your subject right, as well your content, you will lose them!

As  well as emailing, you will find out how to get the little details right that will make your information mail out professional, respectful and very user friendly.

Details such as good ID, where to put your logo, what container for your information,  adding new material to your existing, what colors to use, and many more really important details to make your info smarter  ensure your money is not wasted.

Delight your clients with well thought out and easy to use product information . Get your copy of the guide now and show your clients that your are professional and savvy with your information material, your products and your company service.  You can get your copy now..

After all…. your product information sits in their office 24/7 and it is your salesperson on site ! and yes, it better be smart because your product information sits right next to your competitors!!

Make Your Info Smarter 22 Tips for information amd email marketing

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